To be in accordance with the law, and not be accused of spamming, there are a few things you have to do:
1. Your e-mail message must have an accurate ‘from’ heading where you put in your name or the name of your company. The topic line on your e-mail must be accurate and relate to the particular content of your e-mail. 3. Make efforts to obviously label your e-mail if it contains adult content. 5. 6. You must provide a clear, and free, link for the recipient to ‘un-scubscribe’ and if they click that link they should immediately be removed from your e-mail list and you shouldn’t send them another email.
7. Having an ‘opt-in’ list is probably your very best shield against being accused of spam. This technique will encourage your internet site visitor to sign up to receive your e-mails. In order to get them to sign on to your list you can offer them an incentive such as a free report or a multi part mini-course that they’re going to receive over a period of a week or so. Whatever you offer them to make them sign up, make sure it has real worth to your customer. Take a little time and develop a communication which has some real price and substance to it. These are the fundamentals of the law. Do not let the new laws frighten you off from utilizing mass email selling since it could be a very effective marketing tool for your business.