What’s a Web marketing report? It might be a few things–a newsletter that comes out every once in a while, a monthly offline or web-based magazine article, or an under 30-page document. You’ve doubtless seen a number or these, and most likely exploited the info you gained from them to your benefit. But creating your own report is a good way to gain buyers and to build presence, visibility and expert status. The word “report” often implies some variety of authority or objective information to most readers. This is one way that it differs from a PDF, which can on occasion be subjective with not quite as much point-by-point info. A dispatch is also shorter, which is often seen as an advantage in the eyes of the reader, as well as in your eyes since you will be putting in the effort to create it.